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Niche Marketting – A Healer’s Best Friend and Greatest Challenge.

Sunday, November 22nd, 2009 | Business, Featured, Massage, Seattle

With a title like that I should write volumes.

Most healers and body-workers I have met through the years have hearts so big and generous – they want to give their healing skills to everyone.

They know they can benefit anyone they touch.

But what is best for my client? What does any perspective client REALLY need?

Some times it is clear: they want to heal their low back pain, for example.

Sometimes is is very unclear what needs to be healed. I find that most people, however – when they seek healing – will be often naturally guided to find the healing modality and practitioner(s) that will be of the HIGHEST GAIN to their healing paths.

Another way of saying this is: when you find the correct practitioner and modality FOR YOU – you will leap and bound into greater expressions of good health in a relatively short period of time with regular treatments or even just one treatment.

Good and lasting healing is often something of an investment in time and money.

Sometimes something like chronic low back pain takes a year or two of consistent injury treatment sessions to completely heal the pain so that it hardly comes back. (I ask you this: how long did it take for the pain to get there?… a lifetime, perhaps?)

The point of that ramble is: because clients often have specific needs – it would only make sense that practitioners of healing arts SPECIALIZE in one or two things – aka- they create a niche for themselves so that those searching clients find exactly what they are looking for in a healer.

I found out, years ago, that my passion for massage was invigorated by the assessing and treating of pain and injury in the groin and pelvic regions.

My motivation for improving my skills in treating the hip and groin made me feel “in” the “student mind.” Like being in massage school, I was so excited and fascinated to learn and practice bodywork.

Because of my personal interest in this aspect of massage, I have become adept at treating trauma, pain and injury in the groin, pelvis, low back and hips.

I helped heal physical trauma in the pelvic region, as well as the psychological, mental, and emotional trauma that is so often associated with the pelvic region.

To wrap this all up – it seems wise to choose your practitioner with care.

If you know what you need – find and go to a specialist.

If you know you want to improve the quality of your life and you know you need healing but you don’t know where to look: try energy healers, talking therapies, movement therapies, mystical therapies or things you would not have tried otherwise as well as socially accepted modalities.

Sometimes finding your perfect healing match is part of your healing path. Sometimes finding a practitioner who can help deeply heal you is like stepping out of your box and out of your comfort zone.

I would say too, that a healing practitioner – finding their niche can be a part of their healing path as well.

For my fellow practitioners: get specific, if you aren’t already.

We are not in competition. We are working together to save and improve the lives of the people on this planet.

Niche yourself!

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