SierraFaye.com

Niche Marketting – A Healer’s Best Friend and Greatest Challenge.

Sunday, November 22nd, 2009 | Business, Featured, Massage, Seattle | 2 Comments

With a title like that I should write volumes.

Most healers and body-workers I have met through the years have hearts so big and generous – they want to give their healing skills to everyone.

They know they can benefit anyone they touch.

But what is best for my client? What does any perspective client REALLY need?

Some times it is clear: they want to heal their low back pain, for example.

Sometimes is is very unclear what needs to be healed. I find that most people, however – when they seek healing – will be often naturally guided to find the healing modality and practitioner(s) that will be of the HIGHEST GAIN to their healing paths.

Another way of saying this is: when you find the correct practitioner and modality FOR YOU – you will leap and bound into greater expressions of good health in a relatively short period of time with regular treatments or even just one treatment.

Good and lasting healing is often something of an investment in time and money.

Sometimes something like chronic low back pain takes a year or two of consistent injury treatment sessions to completely heal the pain so that it hardly comes back. (I ask you this: how long did it take for the pain to get there?… a lifetime, perhaps?)

The point of that ramble is: because clients often have specific needs – it would only make sense that practitioners of healing arts SPECIALIZE in one or two things – aka- they create a niche for themselves so that those searching clients find exactly what they are looking for in a healer.

I found out, years ago, that my passion for massage was invigorated by the assessing and treating of pain and injury in the groin and pelvic regions.

My motivation for improving my skills in treating the hip and groin made me feel “in” the “student mind.” Like being in massage school, I was so excited and fascinated to learn and practice bodywork.

Because of my personal interest in this aspect of massage, I have become adept at treating trauma, pain and injury in the groin, pelvis, low back and hips.

I helped heal physical trauma in the pelvic region, as well as the psychological, mental, and emotional trauma that is so often associated with the pelvic region.

To wrap this all up – it seems wise to choose your practitioner with care.

If you know what you need – find and go to a specialist.

If you know you want to improve the quality of your life and you know you need healing but you don’t know where to look: try energy healers, talking therapies, movement therapies, mystical therapies or things you would not have tried otherwise as well as socially accepted modalities.

Sometimes finding your perfect healing match is part of your healing path. Sometimes finding a practitioner who can help deeply heal you is like stepping out of your box and out of your comfort zone.

I would say too, that a healing practitioner – finding their niche can be a part of their healing path as well.

For my fellow practitioners: get specific, if you aren’t already.

We are not in competition. We are working together to save and improve the lives of the people on this planet.

Niche yourself!

Injury Treatment Massage for Groin, Pelvis, Low Back and Hip Pain

Friday, November 13th, 2009 | Business, Featured, Groin Injury, Massage, Seattle | No Comments

In a city like Seattle, where the clinics and spas are packed with talented professional massage therapists, how do you choose your massage practitioner?

What do you need? A spa setting? A clinic? Hot stones or perhaps energy work?

Your needs are specific. What I provide is specific as well.

I specialize in treating injuries in the groin, pelvis, low back and hips. I have been focusing on this work since 2002 while also treating all the other types of injuries as well.

I had recognized at that time that I was afraid to touch people?s inner thighs during massage.

My work ethics, my pride, my professional standards and my ego were not very happy with this.

So I went to work getting more comfortable with doing massage in the groin and pelvic areas.

I started practicing on closer friends, trades colleagues and long-term clients of that time. At first, I asked lots of ?are you ok with this? questions.

Over time, I have been able to treat pelvic and groin injuries with not only confident specificity but with care, safety and compassion as well!

It?s very exciting to say all this considering, on the business end of my massage practice, I have been contemplating a niche.

Choosing a niche is like jumping off a cliff and I have niche-ed before and it did not go as well as I had planned.

And considering that niche ? this particular niche ? is like jumping off an even taller cliff.

Be-gad.

But the truth is, there?s a need out there for massage Practitioners that are adept in groin massage, and pelvic massage!

People get injured there! It needs to be treated. I do it well and, dare I say it, it?s one of my great passions to treat the pelvic and groin structures in my bodywork practice.

People that have received my work often comment on how the pain truly decreased in their low backs in a significant and lasting way.

I am adept at core-muscular treatment over-all but the pelvis, hips and thighs are where my skills and talents as a treatment specialist really shine.

Air-conditioned massage in Seattle

Wednesday, July 29th, 2009 | Featured, Massage, Seattle | No Comments

I bow down to the SEO gods and post this to my Fellow Seattleites:

If you are in pain and needing some good deep tissue massage… I have AC in my massage office.

Massage is like zen warrior voodoo prayer in the heat.

All I can concentrate on is

the tissue in my hands,

the body that is on my table

and the safekeeping of my client’s emotional and mental states.

Beautiful massage.  I give beautiful massage in this weather.

The cranio-sacral massage in the heat is momentous. The Myo-fascial fibers especially, are affected. The  holding and tension patterns that create the alignment in a given body relaxes with greater ease in the heat.

This is significant because in Seattle it is often cold and wet.  The body’s tissues get smaller and denser when the outside temp is cold.  The dampness of our weather also makes me think of the wet/cold “cutting to the bone”  a sensation I am grateful not to have right now.  These cold-induced sensations cause the body to tense up.

Warm weather heats up our deep tissues.   This heat is GREAT for bodywork.  I’m getting some really great results with some clients today who have especially tight and knotted shoulders.

I concentrated mostly on her right shoulder.  I was able to gently and yet quite deeply reduce the density and irregularity of the adhesion in her shoulder by pressing my fingertips, from two different angles, into the space between her ribs and her right shoulder blade.

I usually cannot reach into her sub-scapular area with such ease.  It was rather fulfilling, I must say.

Yay, heat.

I’m still glad I have AC.